Storytelling is a remarkably sophisticated art that transcends culture and is universally one of the longest-standing means by which any individual has expressed their deepest thoughts, beliefs, and passions. As technology has continued to evolve over the past several years and marketing has made a great migration from primarily print media to the ever-evolving space of the digital landscape, I have found that our client’s stories have become even more compelling (yet oftentimes more fragmented) as a result.