A Blog About The Fine Art Of Storytelling
Thoughts & Musings About The Evolution Of Story
Some of the most creative advertising companies are considered to be the “most creative” because they take an approach to branding in which they take a client’s problem, examine it carefully, turning it around to find every wrinkle, and then create a strategy that addresses each of the problem points using the specific service they have to offer. This is truly the power of branding on display.
Storytelling is a remarkably sophisticated art that transcends culture and is universally one of the longest-standing means by which any individual has expressed their deepest thoughts, beliefs, and passions. As technology has continued to evolve over the past several years and marketing has made a great migration from primarily print media to the ever-evolving space of the digital landscape, I have found that our client’s stories have become even more compelling (yet oftentimes more fragmented) as a result.
